Consumers spend more than value om card | |
Unredeemed cards create instant revenue | |
Plastic Versus Paper Certificates are:
|
Create unplanned purchases | |
Produce packaging that stands out | |
Capitalize on in-store opportunities | |
Bring back existing customers |
Consumers can give as gifts to:
|
|
Generate word of mouth advertising | |
Reach new marketplaces |
Pre-load card for $5-$10 | |
Reward loyal customers at the time of purchase | |
Mail them out to customers | |
Pass out as promotional items |
Increase revenue with no additional inventory purchase | |
Often, some of the value never gets used! | |
Generate more revenue through unredeemed cards that are: LOST or FORGOTTEN |