Gift Card & Loyalty Programs
Generate Cash Flow
| Consumers spend more than value om card | |
| Unredeemed cards create instant revenue | |
Plastic Versus Paper Certificates are:
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Create Impulse Sales
| Create unplanned purchases | |
| Produce packaging that stands out | |
| Capitalize on in-store opportunities | |
| Bring back existing customers |
Bring in the Next Customer
Consumers can give as gifts to:
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| Generate word of mouth advertising | |
| Reach new marketplaces |
Proactive Marketing
| Pre-load card for $5-$10 | |
| Reward loyal customers at the time of purchase | |
| Mail them out to customers | |
| Pass out as promotional items |
Produce Breakage Revenue
| Increase revenue with no additional inventory purchase | |
| Often, some of the value never gets used! | |
| Generate more revenue through unredeemed cards that are: LOST or FORGOTTEN |
